When I first thought about issuing a press release for the book I wrote "My Year In California," I searched the Internet for a service to support my effort. After careful planning, I went with PRWeb. The reason? A recommendation from Deltina Hay, author, publisher, developer, blogger, and professor. I've taken Deltina's excellent online course on app marketing. I selected PRWeb's robust premium package at $369 because of its interactive, web-optimized ability. It's like having my own website hosted on the PRWeb server. As a social media strategist for a travel app that will soon be released, I may use PRWeb to promote our launch. I'm using the book's promotion as the proverbial canary in the coal mine. Keep your fingers crossed for me and my partner PRWeb that the media will pick up the release and write a story on my book. Thanks a bunch!