Friday, May 28, 2010

Brain Booster: Creating Fresh Ideas

Rancho Cordova, CA – If you ever find yourself in a rut, I encourage you to attend a Techcoire event to rev up your creative engine. Last night’s event “Driving Product Innovation Through Open Platforms & Social Media” was a bit heady for this technological neophyte, but nonetheless opened up some long-buried neurological pathway to creativity. The night’s premise of “fresh ideas come from people with fresh eyes” captivated me.

Leading this brain brigade is idea guru Anand Chhatpar, CEO, Brain Reaction. His company focuses on structured brainstorming sessions resulting in fresh ways to initiate new ideas. Part snake oil meets bottled tap water mentality, he teaches companies to create innovative ideas based on existing concepts. Genius. His cadre of 35 certified barnstormers at various times are called upon to generate between 100 to 300 ideas for companies based on new kinds of value.

I attended this event in hopes of learning more about social media and found myself a kindergartner among college students. Web 2.0 is so yesterday. Still, I learned about the synthesis of pattern recognition; that mess and creativity creates tension; and more importantly that leap frogging is the name of the game. What does this all add up to? We exist to create. Open up the dialogue and then bring those little piggies to market. It’s a whole new world out there. Allow your ideas to catch fire. I know I will.