Tuesday, July 15, 2014

New Way To Issue A Press Release

When I first thought about issuing a press release for the book I wrote "My Year In California," I searched the Internet for a service to support my effort.  After careful planning, I went with PRWeb.  The reason?  A recommendation from Deltina Hay, author, publisher, developer, blogger, and professor.  I've taken Deltina's excellent online course on app marketing.  I selected PRWeb's robust premium package at $369 because of its interactive, web-optimized ability.  It's like having my own website hosted on the PRWeb server.  As a social media strategist for a travel app that will soon be released, I may use PRWeb to promote our launch.  I'm using the book's promotion as the proverbial canary in the coal mine.  Keep your fingers crossed for me and my partner PRWeb that the media will pick up the release and write a story on my book.   Thanks a bunch!

Monday, July 14, 2014

Mt. Shasta: Three Years Later

Mt. Shasta July 2011 & July 2014. The snowpack difference is rather alarming. Still, the spiritual vortex there remains and captures my heart every time I visit.

Tuesday, July 1, 2014

Winner: Eureka! Travel Writing Award

“My Year In California” won the 2014 Eureka! Travel Writing Award.  No. Not the grand prize, a weekend at the swanky Cavallo Point Resort near San Francisco, which would have been sa-weet, but rather, the “Thematic/Lifestyle” category.   Truth be told, I’m happy to receive anything, especially a certificate.  Thank you Visit California for this awesome validation.  Remember, nothin’s finer than a 49er — our Golden State.